— Consulting
Fractional CMO and Brand Strategy for businesses that want commercial clarity and elevated brand expression in one partner.
I work with founders, CEOs, and senior teams who suspect their growth problem is upstream of their marketing.
Instead of the cost and commitment of a full-time CMO, you get a senior strategic partner calibrated to your scope. Productised engagements, longer retainers, or embedded advisory, structured to what the business actually needs.
One brain holding brand, strategy, and creative direction together. The work has been done at the level you need it done at, and it is built so your team can run it long after I leave the room.
Apply To Work With Me→— For Corporates
for corporates
The bigger the team, the easier it is to lose the strategy.
When you are deep in the day-to-day, the misalignment is hard to see from the inside. Campaigns drift from the brand. Creative repeats itself. Marketing functions are busy but not compounding. The team is shipping. The numbers are not moving the way they should.
This is where senior outside perspective earns its weight. Not another deck. Not another vendor. A senior strategic partner who can hold brand, marketing, and revenue in one conversation, name what is actually wrong, and equip your team to fix it without dismantling what is already working.
The Offering
— For Small to Medium Sized Businesses
for small to medium businesses
The strongest brands are built on the right foundations, not the loudest launch.
Whether you are launching something new or scaling something already built, the question is the same. Is the foundation underneath strong enough to hold what comes next.
If you are starting out, the work is to build it properly the first time. Brand, strategy, customer journey, and messaging architected before the noise of execution takes over.
If you are already in motion, the work is different. The numbers are real, but the marketing function is doing too much of the work the founder used to do. The work that gets you to the next stage is not more of the work that got you here.
Either way, what you are buying is the senior brain that sets the foundation up properly. So when you launch, you launch into something built. When you scale, you scale on something that holds.
The Offering
Some of the clientsI've worked with
Hundreds of businesses from around the world have trusted me with their brands
Laura has an extraordinary gift for translating messy ideas into clear, compelling vision.
She doesn't just 'get' what's in your head, she elevates it beyond what you thought was possible. Her blend of strategic insight, creative brilliance, and intuition is unmatched. I can't recommend her highly enough.
— Wendy Mahoney | Newmella Holdings
Partnering with this team has been transformative for Ubank.
We have never experienced such rapid and consistent elevation of our brand. Their strategic alignment of both our internal and external communications, coupled with their ability to manage high-level partnerships, has significantly advanced our business objectives, even earning us industry recognition. Their professionalism, dedication, and impact have been exceptional. We highly recommend their services.
— Luthando Vutula | CEO, Ubank
This was a complete inside-out transformation of a business established for over 30 years.
Taking on this project was no small feat. The strategy and rebrand not only needed to resonate with our customers, but also with both internal and external stakeholders. Laura's presentation of the new brand direction received immediate buy-in from our external partners and was successfully rolled out internally to ensure alignment at every level. This rebrand combines visual appeal with real-world functionality, driving both engagement and execution.
— Kevin Vyvyan-Day | CEO, Barron
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