get to know me

I have spent fifteen years leading brand strategy, creative direction, and high-level marketing across global organisations and fast-growing start-ups. I founded and ran a multi-seven-figure creative agency. I have sat in the boardrooms where the decisions actually got made, and I have led the senior teams who had to deliver against them. I am a published author, a keynote speaker on female leadership, and the former Chair of the 30 Percent Club, the collective of senior executives advancing women into leadership. The work has been featured in Forbes, TechCrunch, Glamour, Business Day, and The Times. I hold a specialised degree in Brand Communications and I am a Certified Director. I am also internationally accredited by the American Board of NLP as both an NLP Practitioner and a Timeline Therapy Coach. The qualifications support the methodology. They are not the methodology.

Three doors. One conviction underneath.

For Businesses: Fractional CMO and Brand Advisor — Brand, strategy, and creative direction in one senior partner. Built on The Aligned Operating Model.

For Women: Senior Advisory and Coaching — Private engagements for ambitious women building what's next. Built on The A.L.I.V.E. Method.

For Organisations: Speaking and Leadership Programs — Keynotes, workshops, and the Aligned Leader Program. Built on The A.L.I.V.E. Method, at organisational scale.

The Aligned Woman Co. is the platform I built to scale the work to women everywhere. It is where the methodology lives outside the private advisory engagement.

Self-paced courses, masterclasses, and the Aligned Woman Blueprint, the foundational program built on the five stages of The A.L.I.V.E. Method.

The methodology is the same one I use in private practice. The architecture does not soften when it gets bigger.