Award-winning brand strategist business mentor coach 15+ years scaling brands
Apply To Work With Me
About me
I help ambitious brands and leaders cut through the noise and grow with clarity, creativity, and confidence.
I bring 15+ years of experience as an
award-winning
AS SEEN IN
01.
Consulting
fractional cmo
& brand strategy
Senior-level strategy without the full-time overhead.
From boardrooms to brand positioning, I help companies grow with clarity and creative edge.
02.
TALKS THAT
SPARK CHANGE
From global summits to intimate panels,
I bring raw honesty, strategy & soul to conversations on branding, burnout & bold leadership.
03.
The reset room
coaching, courses
& community
For ambitious women ready to rewrite the rules.
A space for coaching, masterclasses & programs designed to help you thrive without burning out.
nice to
meet you
Hi,i’m laura
If you’ve landed here, chances are you’re looking for clarity, growth, or maybe just a reset.
Over the past 15+ years, I’ve worked with startups finding their feet, established brands scaling globally, and everything in between. My work spans boardrooms and one-on-one sessions, because strategy matters at every stage.
Alongside consulting and brand strategy, I founded The Reset Room, a space dedicated to my passion: helping ambitious women through masterclasses, courses, and 1:1 coaching.
Whether you’re building a business or rebuilding yourself, my approach blends strategy, hard-won experience, and NLP-based tools to create success that’s aligned, sustainable, and real.
Apply To Work With Me
choose your experience
Some of the clients I’ve worked with
NOw on the blog
Title
Is Your Agency Built to Burn You Out or Light You Up?
Nov 05,2025 10 comments
Title
Is Your Agency Built to Burn You Out or Light You Up?
Nov 05,2025 10 comments
Title
Is Your Agency Built to Burn You Out or Light You Up?
Nov 05,2025 10 comments
Hundreds of businesses from around the world
have trusted me with their brands
"Laura has an extraordinary gift for translating messy ideas into clear, compelling vision. She doesn’t just 'get' what’s in your head, she elevates it beyond what you thought was possible. Her blend of strategic insight, creative brilliance, and intuition is unmatched. I can’t recommend her highly enough"
Wendy Mahoney
Newmella Holdings
"Partnering with this team has been transformative for Ubank. We have never experienced such rapid and consistent elevation of our brand. Their strategic alignment of both our internal and external communications, coupled with their ability to manage high-level partnerships, has significantly advanced our business objectives, even earning us industry recognition. Their professionalism, dedication, and impact have been exceptional. We highly recommend their services."
Luthando Vuthula
CEO Ubank
"Taking on this project was no small feat. The strategy and rebrand not only needed to resonate with our customers, but also with both internal and external stakeholders — while translating seamlessly across our merchandise and apparel. This was a complete inside-out transformation of a business that has been established for over 30 years. Laura’s presentation of the new brand direction received immediate buy-in from our external partners and was successfully rolled out internally to ensure alignment at every level. This rebrand combines visual appeal with real-world functionality, driving both engagement and execution. Thank you for your commitment and strategic vision. We highly recommend your services."
Kevin Vyvyan-Day
Barron CEO
"I came to Laura overwhelmed and unclear about how to position my brand. Within a matter of weeks, she helped me articulate exactly what I do, who I do it for, and how to confidently show up as a leader. For the first time in my business, everything feels aligned!"
Tasha B
"Working with Laura was like plugging my business into power. She pulled the strategy, story, and messaging out of me in a way that felt effortless but the outcome was anything but. I now have a clear roadmap, a stronger offer, and marketing that finally makes sense and feels like ME. Game-changer!"
Vanessa R
Founder & Coach, wellness Consultancy
"I thought I was just getting a logo - but what Laura delivered was an entire brand world. She didn't just design something beautiful; she built a visual system that finally reflects the depth and direction of my business. It's cohesive, elevated, and powerful. I finally feel seen and so does my audience."
Jenna K
Founder, Luxury. Interior Studio
“I’ve worked with other consultants before, but no one has Laura’s ability to zoom out and zoom in with equal brilliance. Her mind is next level.” Ashleigh. Founder, Thee Lux Retreat Co.
Ashleigh
“We might live on the opposite sides of the world, but that hasn't stopped us from success. Laura and her team take no prisoners and always aim for excellence. I hired Laura to help with Strategy for two clients. She provided social media content a month in advance, gave us business strategy suggestions and brought in a fresh perspective. Both of these clients' social media accounts engagement rate and website visits went up as a result. I look forward to continuing to work with Laura!”
Carmella Consulting
Stephanie O'Brien. Founder
“Thank you SO SO much for being part of the inspiHER event! We have received some great feedback and the client was incredibly impressed with you!”
Jana Leonard
“TTo the most amazing speaker and panellist, on behalf of the D&I team and EY, we would like to thank you for helping make our Women’s Day celebration a HUGE success!”
Clayton Jordy Fowlds
“Working with Laura and her team has been an amazing experience. I would recommend 100%, very hands on , professional and understanding.I wished I had found her sooner. Continue being such an amazing company!!”
Christelle Dossous
Onaturell Beauty.
“I am so happy that we found Laura. Even though we're a marketing company all the way in the Caribbean, Laura and her team are able to beat time difference odds and provide us with extremely fast service. I appreciate the high responsiveness of Laura and her team. We have also been able to upscale our client delivery, because of Laura's insight in culture and marketing STRATEGY! Additionally, the keen eye for detail and gorgeous design is a huge bonus! I could really type an essay here, but no matter whether you are local or international, this is the company to take your marketing on to another level.”
Shanny Sommer
CEO at Welcome To Influence
“Creating a luxury brand is distinct from developing other types of brands, primarily due to its niche target market. A brand transcends mere elements such as logos, typography, colour pallets, and visuals; it embodies the brand's personality. Our practice, Healing Destinations, holds personal significance to me. Coupled with my vision and commitment to excellence, this can present a formiddable challenge for many. However, Laura and her team successfully captured the essence of our luxury mental wellness brand, resulting in an examplary final product. For those seeking insight, creativity and a beautiful brand, I highly recommend Salt & Candy.”
Mica Angel
Mother, Founder & CEO of Healing Destinations, a luxury destination mental health recovery and integrative wellness company.
“Laura isn’t just a strategist — she’s a brand therapist, coach, and visionary all in one. Her ability to combine mindset work with razor-sharp strategy is unmatched. I walked away with more than a brand — I walked away with confidence, direction, and a business that’s finally growing.”
Elena S
CEO, Luxury Wellness Brand
I cannot recommend Laura and her exceptional team at Salt and Candy Marketing enough. From the moment we engaged with them, it was evident that they are deeply knowledgeable and invested in our brand's success. Their commitment to understanding our vision and goals was refreshing—they listened attentively, grasped our needs and consistently exceeded our expectations....More
Charen Nortje - CEO - Ring Artisan
“I came to Laura overwhelmed and unclear about how to position my brand. Within a matter of weeks, she helped me articulate exactly what I do, who I do it for, and how to confidently show up as a leader. For the first time in my business, everything feels aligned — and the results speak for themselves.”
Tasha M
Founder, Clean Beauty Startup
