— Award-Winning · 15+ Years · Global Brands
Strategy for businesses that want to grow,and the leaders who want to last.
— As Seen In
— 01 / About
Most growth strategies fail because something underneath is misaligned.
In a business, the misalignment is between the brand and the commercial reality. The brand says one thing. The numbers tell another. Marketing is busy but not compounding. The founder feels the gap before she can name it.
In a leader, it's between the success she has built and the woman she has become inside it. She is competent. She is admired. She is also at a threshold she cannot quite name, where what got her here will not get her where she wants to go next.
These two misalignments look different on the surface. They are the same problem.
I have spent fifteen years working at the layer where this gets fixed.
— 03 / Nice to meet you
Hi,I'm laura
For fifteen years I have worked at the intersection of three things most people separate: creative direction, team leadership, and commercial analytics. Brand strategy that actually moves revenue. Creative work that the numbers can defend. Teams that can execute on both.
What I learned the hard way is that any growth without internal alignment isn't sustainable, in business or in life. When the brand, the strategy, and the execution align, businesses last. When the woman, the work, and the life align, she lasts.
Today, that conviction shapes everything I do. I advise founders, CEOs, and senior teams as a Fractional CMO and Brand Advisor. I work privately with ambitious women building what's next. And I built The Aligned Woman Co. to scale the same methodology to women everywhere.
— 05 / Selected Partners
Some of the clientsI've worked with
Hundreds of businesses from around the world have trusted me with their brands
The teams thoroughly enjoyed and were engaged in your H2H workshop.
Thank you for such a fantastic workshop. The teams thoroughly enjoyed and were engaged in your H2H workshop. They even stayed overtime!
— Cathy Stadler | Oracle Director Marketing
Laura has an extraordinary gift for translating messy ideas into clear, compelling vision.
She doesn't just 'get' what's in your head, she elevates it beyond what you thought was possible. Her blend of strategic insight, creative brilliance, and intuition is unmatched. I can't recommend her highly enough.
— Wendy Mahoney | Newmella Holdings
Partnering with this team has been transformative for Ubank.
We have never experienced such rapid and consistent elevation of our brand. Their strategic alignment of both our internal and external communications, coupled with their ability to manage high-level partnerships, has significantly advanced our business objectives, even earning us industry recognition. Their professionalism, dedication, and impact have been exceptional. We highly recommend their services.
— Luthando Vutula | CEO, Ubank