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I’m an experienced, award-winning, and results‑oriented marketing leader with over 15 years of expertise spanning marketing, retail, e‑commerce, and SaaS. I drive growth through innovative digital, brand, and performance strategies across both B2C and B2B environments.
Whether you’re a startup looking for a fresh perspective or an established brand in need of strategic reinvention, my proven track record of leading impactful campaigns for industry leaders speaks for itself.
A visionary, genuine leader – I transform marketing challenges into measurable successes by seamlessly integrating with your team. Whether by leading and inspiring your existing team, building new capabilities from the ground up, or simply becoming an integral part of your current operations, I provide strategic leadership that drives growth and elevates performance.
If you’re ready to take your business to the next level with a consultant who combines deep expertise with modern insight, then you’ve come to the right place. Let’s create transformative marketing strategies that deliver real results.
Over the past decade, I have navigated the tricky waters of building bootstrapped companies from the ground up, as well as working with some of the world’s largest and most exciting brands. I have worked in various roles from management, strategy, and creative digital marketing, in addition to building an award-winning digital creative agency. This places me in the unique position to offer a variety of advice delivering value on multiple levels.
My hard-won experience within the corporate and start-up world is underpinned by my focus on self-development. I am an internationally certified Neuro-Linguistic Practitioner & Life and Business coach and a certified Director with accreditation from the South African Institute of Directors (IoDSA). My focus on diversity and leading by example is demonstrated through my many mentoring activities and being a driving force behind the 30% Club in Southern Africa.
I explore how marketing is evolving in the age of AI and second, the power of genuine human-to-human connections in a digital world. I share insights on the journey from entrepreneurship to creative excellence for professionals and entrepreneurs, and I equip college students with the skills and strategies they need for successful careers in agencies, freelancing, or launching their own creative businesses after graduation.
Read my contributing chapter in ‘The Upside of Being Myself & other Stories’ now.
Available at Exclusive Books, Takealot and Amazon. All proceeds of the book go to Christel House.
Complete the form below and I’ll be in touch within 48 hours to set up a 20 minute call to talk through your needs. Please note that only serious applications will be considered, and the 20 minute calls are not coaching calls.
