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Small and Medium companies have the same complexities as big companies but much fewer resources to solve them. This is never more clear than in Marketing. You need senior-level strategic marketing and business experience skills, but you only have the budget to hire a junior marketing assistant. How can they deliver the strategy and business insights you need?
A virtual CMO is a highly experienced marketing and business person who applies their skills to your business on a part-time basis. This gives you access to high level strategic skills with little to no risk.
Do you have marketers in-house, but no department head? Let me manage your team, lead strategy sessions, oversee and develop your marketing budget and do everything else that a department head would be responsible for.
As a Virtual CMO, I work part-time in partnership with you and your marketing staff to provide the strategic marketing insights, direction and support you need – without the risk.
As a Virtual CMO, I gain more autonomy over my work. I can provide specific services to specific brands, based on what those brands need. While the scope can change and evolve over time, as a vCMO, our arrangement will specify exactly what outcomes I am expected to fulfil.
On the organisation’s side, CEOs who have struggled to find a full-time CMO they trust can contract a virtual CMO to carry out specific duties and oversee specific marketing needs—without the stress of finding and paying a full-time executive. Then, when you’re large enough to hire a full-time CMO, I will help you find the right person.
Every business is different, as is my approach. There’s no one blueprint to business success. Every proposal is unique to fit your business needs. Here are 3 thought-starters on how we can work together.
There is a particular part of your business that you’re needing help with, or there is a once-off project that you need input on. Whatever it is, you need some hyper-focus help getting it to where it needs to be. This can be achieved in-person or via zoom and usually requires a minimum of at least x2 dedicated days a week over the course of a month. Additional adhoc support can be discussed.
You have a team, but things are just not getting accomplished in the way you wish they would. Or, you’ve started a project with a team but the dots are not lining up and you need someone to make sure that the project has the right members on board, and the work is being executed in the most impactful and streamlined way.
You’re needing someone that’s objective to bounce some ideas off and be your number 2 for a while.
Complete the form below and I’ll be in touch within 48 hours to set up a 20 minute call to talk through your needs. Please note that only serious applications will be considered, and the 20 minute calls are not coaching calls.
