Consulting Fractional CMO & Brand Strategy
I support companies and founders who need a senior strategic leader to bring alignment, direction and momentum to their brand and marketing. Instead of the overhead of a permanent hire, you get the clarity, structure and creative leadership of a Fractional CMO who sees the whole picture. I help you reposition your brand, refine your strategy, strengthen your customer journey and guide your team toward work that drives genuine commercial impact.
for corporates
Even the strongest in house teams can lose perspective. When you are deep in the day to day, it becomes difficult to see the gaps, the blind spots or where your marketing is no longer aligned with the company’s bigger vision. Campaigns start to feel siloed. Creative gets stuck in familiar patterns. Teams become re instead of strategic. Leadership wants growth, but no one has the time or neutral perspective to step back and rebuild the full picture. This is where outside clarity becomes your most valuable asset. I bring an unbiased view, senior level strategy and creative direction that helps your team reconnect the dots between brand, marketing and revenue. Together, we bring alignment back to the business, re energise the brand and create a clear, cohesive plan that your team can execute with confidence.
Most corporate teams do not need more meetings, more software or more campaigns. They need alignment. They need clarity. They need a unified strategy that connects brand, marketing and revenue in a way the entire company can stand behind. I step in as a senior strategic partner who sees what internal teams often cannot. I bring external clarity, creative thinking and commercially grounded direction, helping you streamline decisions, remove friction and elevate the work your team is already doing. Together, we create a marketing ecosystem that is cohesive, efficient and designed to drive real business results.
Strategic Leadership
Clear direction for brand and marketing strategy that supports and amplifies your business objectives.
Revenue Aligned Strategy
A Marketing plans designed to influence measurable commercial outcomes rather than vanity metrics.
Customer Journey Mapping
A complete view of how your customers move from awareness to loyalty, ensuring every touchpoint works in harmony.
Creative Direction
Elevated concepts, messaging and brand storytelling that keep your brand fresh, relevant and engaging.
Collaborative Integration
Flexible support that fits your structure. I can work independently as a senior consultant or integrate seamlessly with your existing team.
Custom Growth Playbook
A comprehensive, easy to follow blueprint that outlines your full marketing strategy, brand direction, content plan and priority actions. Your team can use this long after our work together.
Some of the clients I’ve worked with
for small to medium sized businesses
When you are building or scaling a business, marketing can quickly become a source of overwhelm. You know your brand needs clarity, alignment and momentum, but without senior strategic direction it is easy to get pulled into scattered efforts that drain time and budget. You are trying to make decisions across brand, creative, content, paid media, funnels and team alignment, often without a unified plan that ties everything together. The result is confusion, inconsistency and a feeling that your marketing is working hard but not working smart.
You do not need more content, more platforms or more guesswork. You need a holistic strategy, a strong brand foundation and a partner who can see the full landscape of your business and guide you toward measurable growth. I bring the clarity, direction and leadership your marketing has been missing. Together, we align your brand, your messaging, your creative and your entire marketing ecosystem so every action has purpose and every investment moves the needle. Your team will know what to do, why they are doing it and how it connects to your long term growth.
Brand and Business Review
A full audit of your brand, marketing and business ecosystem. We identify gaps, strengths, opportunities and the exact levers that will create scalable, sustainable growth.y.
Holistic Marketing Strategy
A clear, end to end strategy that aligns your brand, content, campaigns, funnels, customer experience and paid media into one cohesive growth engine.
Brand Development and Concept Creation
Support with creative direction, brand evolution, storytelling and campaign concepts so your brand stands out with clarity and emotional intelligence.
Content and Communication Frameworks
Strategic content pillars, messaging frameworks and story driven angles your team can confidently execute. This includes ideas for campaigns, launches, video content, newsletters and more.
Team Alignment and Leadership Support
I guide your team to understand the strategy, implement effectively and stay aligned. From marketing meetings to review sessions, we ensure everyone is rowing in the same direction.
Custom Growth Playbook
A comprehensive, easy to follow blueprint that outlines your full marketing strategy, brand direction, content plan and priority actions. Your team can use this long after our work together.
Hundreds of businesses from around the world
have trusted me with their brands
"Laura has an extraordinary gift for translating messy ideas into clear, compelling vision. She doesn’t just 'get' what’s in your head, she elevates it beyond what you thought was possible. Her blend of strategic insight, creative brilliance, and intuition is unmatched. I can’t recommend her highly enough"
Wendy Mahoney
Newmella Holdings
"Partnering with this team has been transformative for Ubank. We have never experienced such rapid and consistent elevation of our brand. Their strategic alignment of both our internal and external communications, coupled with their ability to manage high-level partnerships, has significantly advanced our business objectives, even earning us industry recognition. Their professionalism, dedication, and impact have been exceptional. We highly recommend their services."
Luthando Vuthula
CEO Ubank
"Taking on this project was no small feat. The strategy and rebrand not only needed to resonate with our customers, but also with both internal and external stakeholders — while translating seamlessly across our merchandise and apparel. This was a complete inside-out transformation of a business that has been established for over 30 years. Laura’s presentation of the new brand direction received immediate buy-in from our external partners and was successfully rolled out internally to ensure alignment at every level. This rebrand combines visual appeal with real-world functionality, driving both engagement and execution. Thank you for your commitment and strategic vision. We highly recommend your services."
Kevin Vyvyan-Day
Barron CEO
"I came to Laura overwhelmed and unclear about how to position my brand. Within a matter of weeks, she helped me articulate exactly what I do, who I do it for, and how to confidently show up as a leader. For the first time in my business, everything feels aligned!"
Tasha B
"Working with Laura was like plugging my business into power. She pulled the strategy, story, and messaging out of me in a way that felt effortless but the outcome was anything but. I now have a clear roadmap, a stronger offer, and marketing that finally makes sense and feels like ME. Game-changer!"
Vanessa R
Founder & Coach, wellness Consultancy
"I thought I was just getting a logo - but what Laura delivered was an entire brand world. She didn't just design something beautiful; she built a visual system that finally reflects the depth and direction of my business. It's cohesive, elevated, and powerful. I finally feel seen and so does my audience."
Jenna K
Founder, Luxury. Interior Studio
“I’ve worked with other consultants before, but no one has Laura’s ability to zoom out and zoom in with equal brilliance. Her mind is next level.” Ashleigh. Founder, Thee Lux Retreat Co.
Ashleigh
“We might live on the opposite sides of the world, but that hasn't stopped us from success. Laura and her team take no prisoners and always aim for excellence. I hired Laura to help with Strategy for two clients. She provided social media content a month in advance, gave us business strategy suggestions and brought in a fresh perspective. Both of these clients' social media accounts engagement rate and website visits went up as a result. I look forward to continuing to work with Laura!”
Carmella Consulting
Stephanie O'Brien. Founder
“Thank you SO SO much for being part of the inspiHER event! We have received some great feedback and the client was incredibly impressed with you!”
Jana Leonard
“TTo the most amazing speaker and panellist, on behalf of the D&I team and EY, we would like to thank you for helping make our Women’s Day celebration a HUGE success!”
Clayton Jordy Fowlds
“Working with Laura and her team has been an amazing experience. I would recommend 100%, very hands on , professional and understanding.I wished I had found her sooner. Continue being such an amazing company!!”
Christelle Dossous
Onaturell Beauty.
“I am so happy that we found Laura. Even though we're a marketing company all the way in the Caribbean, Laura and her team are able to beat time difference odds and provide us with extremely fast service. I appreciate the high responsiveness of Laura and her team. We have also been able to upscale our client delivery, because of Laura's insight in culture and marketing STRATEGY! Additionally, the keen eye for detail and gorgeous design is a huge bonus! I could really type an essay here, but no matter whether you are local or international, this is the company to take your marketing on to another level.”
Shanny Sommer
CEO at Welcome To Influence
“Creating a luxury brand is distinct from developing other types of brands, primarily due to its niche target market. A brand transcends mere elements such as logos, typography, colour pallets, and visuals; it embodies the brand's personality. Our practice, Healing Destinations, holds personal significance to me. Coupled with my vision and commitment to excellence, this can present a formiddable challenge for many. However, Laura and her team successfully captured the essence of our luxury mental wellness brand, resulting in an examplary final product. For those seeking insight, creativity and a beautiful brand, I highly recommend Salt & Candy.”
Mica Angel
Mother, Founder & CEO of Healing Destinations, a luxury destination mental health recovery and integrative wellness company.
“Laura isn’t just a strategist — she’s a brand therapist, coach, and visionary all in one. Her ability to combine mindset work with razor-sharp strategy is unmatched. I walked away with more than a brand — I walked away with confidence, direction, and a business that’s finally growing.”
Elena S
CEO, Luxury Wellness Brand
I cannot recommend Laura and her exceptional team at Salt and Candy Marketing enough. From the moment we engaged with them, it was evident that they are deeply knowledgeable and invested in our brand's success. Their commitment to understanding our vision and goals was refreshing—they listened attentively, grasped our needs and consistently exceeded our expectations....More
Charen Nortje - CEO - Ring Artisan
“I came to Laura overwhelmed and unclear about how to position my brand. Within a matter of weeks, she helped me articulate exactly what I do, who I do it for, and how to confidently show up as a leader. For the first time in my business, everything feels aligned — and the results speak for themselves.”
Tasha M
Founder, Clean Beauty Startup
NOw on the blog
Title
Is Your Agency Built to Burn You Out or Light You Up?
Nov 05,2025 10 comments
Title
Is Your Agency Built to Burn You Out or Light You Up?
Nov 05,2025 10 comments
Title
Is Your Agency Built to Burn You Out or Light You Up?
