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get to know me

Hi, I’m Laura Thomas, an award-winning Brand Strategist, Fractional CMO, and Coach with more than 15 years of experience helping businesses grow with clarity and confidence.

I have worked with some of the world’s leading brands as well as ambitious start-ups, bringing together creativity, data and strategy to build brands that perform. My approach is both analytical and imaginative, ensuring that every decision is driven by insight and aligned with the bigger picture of your business.

As a Fractional CMO and Marketing Consultant, I partner with founders, executives and in-house teams to refine strategy, strengthen positioning and deliver measurable results. From luxury and wellness to tech and lifestyle, my work focuses on helping brands scale with purpose and precision.

Beyond consulting, I also work one-to-one with ambitious women who are ready to redefine success on their own terms. Through personalised business and life coaching, I help women overcome burnout, find alignment and build lives and businesses that feel as good as they look.

Whether you are looking for high-level marketing leadership or coaching that integrates strategy with personal growth, my goal is the same: to help you unlock your potential and create lasting success.

+ MY EXPERTISE & CREDENTIALS

My background spans the full spectrum of brand, business and human development. I hold a specialised degree in Brand Communications and I am a Certified Director with international accreditation from the American Board of NLP as both an NLP Practitioner and a Timeline Therapy Coach. Alongside my formal qualifications, I have spent more than fifteen years leading brand strategy, creative direction and high level marketing across global organisations and fast growing start ups.

I am also a published author, a keynote speaker and the former Chair of the 30 Percent Club, a collective of senior executives dedicated to advancing women in leadership. These experiences have given me a unique view of what helps people and businesses grow. I understand how brands gain traction, how teams function and what ambitious women need to thrive personally and professionally.

This combination of strategic expertise, creative thinking and deep human insight allows me to support transformation at every level. I work with both organisations and individuals, bringing clarity, grounded guidance and practical tools to help them move forward with confidence.

+ WHAT I DO

My work bridges brand, business and personal transformation. I support companies, founders and ambitious women who want clarity, alignment and intentional growth in both their professional and personal lives.

On the business side, I partner with leaders who need senior level brand and marketing direction. I bring strategic clarity to positioning, customer journeys, creative direction, content, campaigns and team alignment. Whether you are building, scaling or repositioning, I help you make confident decisions and move with focus.

On the coaching side, I work one to one with women who are navigating change, growth or reinvention. Together we explore identity, values, patterns and vision so you can create a life and career that feels grounded and aligned.

I also speak at events, participate in panels and lead workshops for organisations and communities. My talks focus on topics such as leadership, burnout recovery, reinvention, brand storytelling, women in business and the intersection of identity and success. My goal is always to create conversations that are honest, practical and deeply human.

Across all of my work, I bring strategic clarity, creative insight and grounded guidance to help people and organisations grow with intention rather than pressure.

+ THE RESET ROOM

The Reset Room is the learning and transformation space I created for women who are ready to expand into the next version of themselves. It is where all of my courses, masterclasses and coaching experiences live. This is the place you come to when you know something needs to shift, when you feel yourself outgrowing old patterns and when you want guided support as you step into a new chapter.

Inside The Reset Room, you will find both self paced and high touch experiences designed to help you reconnect with who you are, rebuild your confidence and realign your life or business with your truth. From mindset and identity work to brand clarity and personal leadership, everything is created to support real, lasting change.

Whether you join a masterclass, dive into a course or work with me privately, the work inside The Reset Room is centred on clarity, alignment and personal evolution. You learn how to understand your patterns, trust your intuition, honour your capacity and create a life that reflects the woman you are becoming. It is a space for growth, healing and expansion, built for ambitious women who want both personal and professional transformation.

why work with me

Whether in boardrooms, workshops, or one-to-one sessions, my mission is the same: to create clarity, confidence, and alignment.

I bring both the structure of an award-winning strategist and the tools of a certified coach, equipping clients to lead, grow, and succeed on their own terms.

Some of the clients I’ve worked with

Hundreds of businesses from around the world
have trusted me with their brands

"Laura has an extraordinary gift for translating messy ideas into clear, compelling vision. She doesn’t just 'get' what’s in your head, she elevates it beyond what you thought was possible. Her blend of strategic insight, creative brilliance, and intuition is unmatched. I can’t recommend her highly enough"

Wendy Mahoney

Newmella Holdings

"Partnering with this team has been transformative for Ubank. We have never experienced such rapid and consistent elevation of our brand. Their strategic alignment of both our internal and external communications, coupled with their ability to manage high-level partnerships, has significantly advanced our business objectives, even earning us industry recognition. Their professionalism, dedication, and impact have been exceptional. We highly recommend their services."

Luthando Vuthula

CEO Ubank

"Taking on this project was no small feat. The strategy and rebrand not only needed to resonate with our customers, but also with both internal and external stakeholders — while translating seamlessly across our merchandise and apparel. This was a complete inside-out transformation of a business that has been established for over 30 years. Laura’s presentation of the new brand direction received immediate buy-in from our external partners and was successfully rolled out internally to ensure alignment at every level. This rebrand combines visual appeal with real-world functionality, driving both engagement and execution. Thank you for your commitment and strategic vision. We highly recommend your services."

Kevin Vyvyan-Day

Barron CEO

"I came to Laura overwhelmed and unclear about how to position my brand. Within a matter of weeks, she helped me articulate exactly what I do, who I do it for, and how to confidently show up as a leader. For the first time in my business, everything feels aligned!"

Tasha B

"Working with Laura was like plugging my business into power. She pulled the strategy, story, and messaging out of me in a way that felt effortless but the outcome was anything but. I now have a clear roadmap, a stronger offer, and marketing that finally makes sense and feels like ME. Game-changer!"

Vanessa R

Founder & Coach, wellness Consultancy

"I thought I was just getting a logo - but what Laura delivered was an entire brand world. She didn't just design something beautiful; she built a visual system that finally reflects the depth and direction of my business. It's cohesive, elevated, and powerful. I finally feel seen and so does my audience."

Jenna K

Founder, Luxury. Interior Studio

“I’ve worked with other consultants before, but no one has Laura’s ability to zoom out and zoom in with equal brilliance. Her mind is next level.” Ashleigh. Founder, Thee Lux Retreat Co.

Ashleigh

“We might live on the opposite sides of the world, but that hasn't stopped us from success. Laura and her team take no prisoners and always aim for excellence. I hired Laura to help with Strategy for two clients. She provided social media content a month in advance, gave us business strategy suggestions and brought in a fresh perspective. Both of these clients' social media accounts engagement rate and website visits went up as a result. I look forward to continuing to work with Laura!”

Carmella Consulting

Stephanie O'Brien. Founder

“Thank you SO SO much for being part of the inspiHER event! We have received some great feedback and the client was incredibly impressed with you!”

Jana Leonard

“TTo the most amazing speaker and panellist, on behalf of the D&I team and EY, we would like to thank you for helping make our Women’s Day celebration a HUGE success!”

Clayton Jordy Fowlds

“Working with Laura and her team has been an amazing experience. I would recommend 100%, very hands on , professional and understanding.I wished I had found her sooner. Continue being such an amazing company!!”

Christelle Dossous

Onaturell Beauty.

“I am so happy that we found Laura. Even though we're a marketing company all the way in the Caribbean, Laura and her team are able to beat time difference odds and provide us with extremely fast service. I appreciate the high responsiveness of Laura and her team. We have also been able to upscale our client delivery, because of Laura's insight in culture and marketing STRATEGY! Additionally, the keen eye for detail and gorgeous design is a huge bonus! I could really type an essay here, but no matter whether you are local or international, this is the company to take your marketing on to another level.”

Shanny Sommer

CEO at Welcome To Influence

“Creating a luxury brand is distinct from developing other types of brands, primarily due to its niche target market. A brand transcends mere elements such as logos, typography, colour pallets, and visuals; it embodies the brand's personality. Our practice, Healing Destinations, holds personal significance to me. Coupled with my vision and commitment to excellence, this can present a formiddable challenge for many. However, Laura and her team successfully captured the essence of our luxury mental wellness brand, resulting in an examplary final product. For those seeking insight, creativity and a beautiful brand, I highly recommend Salt & Candy.”

Mica Angel

Mother, Founder & CEO of Healing Destinations, a luxury destination mental health recovery and integrative wellness company.

“Laura isn’t just a strategist — she’s a brand therapist, coach, and visionary all in one. Her ability to combine mindset work with razor-sharp strategy is unmatched. I walked away with more than a brand — I walked away with confidence, direction, and a business that’s finally growing.”

Elena S

CEO, Luxury Wellness Brand

I cannot recommend Laura and her exceptional team at Salt and Candy Marketing enough. From the moment we engaged with them, it was evident that they are deeply knowledgeable and invested in our brand's success. Their commitment to understanding our vision and goals was refreshing—they listened attentively, grasped our needs and consistently exceeded our expectations....More

Charen Nortje - CEO - Ring Artisan

“I came to Laura overwhelmed and unclear about how to position my brand. Within a matter of weeks, she helped me articulate exactly what I do, who I do it for, and how to confidently show up as a leader. For the first time in my business, everything feels aligned — and the results speak for themselves.”

Tasha M

Founder, Clean Beauty Startup

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